Keeping your dog happy and healthy goes beyond food, water and daily walks. Regular playtime provides physical and mental stimulation, helping to reduce boredom and destructive behaviour. According to Business Insider, enrichment toys like treat-dispensing puzzles and durable chew toys can make a big difference【333760091391289†screenshot】. Their 2025 dog-toy roundup identified top picks across multiple categories; below we highlight the standouts and why they deserve a spot in your toy bin.
**Best Overall: Kong Classic**
– Recognised as Business Insider’s top choice due to its durability and versatility【333760091391289†screenshot】. The Kong Classic is made from tough rubber and can be stuffed with treats or used as a fetch toy. It comes in multiple sizes and is dishwasher safe.
**Best Puzzle Toy: Outward Hound Hide-N-Slide**
– For a simple puzzle that challenges your dog’s brain, the Hide-N-Slide hides treats under sliding compartments, encouraging problem solving【555013863421732†screenshot】. It’s made from food-safe materials and has no removable parts.
**Best Plush Toy: Kong Cozie Marvin the Moose**
– If your dog prefers something soft, the Kong Cozie is made from plush fabric with an extra layer of material for durability【313949563718415†screenshot】. While not as tough as rubber toys, it’s great for light chewers and cuddling.
**Best Fetch Toy: Chuckit! Sport Launcher**
– For dogs that love to run, the Chuckit! Sport Launcher allows you to throw a ball further with less effort【313949563718415†screenshot】. It’s compatible with standard tennis balls and comes in different lengths to suit your throwing style.
**Best Treat Dispenser: Kong Wobbler**
– Similar to the classic Kong but designed as a wobbling treat dispenser, this toy provides both mental and physical exercise as your dog works to get the kibble out【313949563718415†screenshot】.
**Best Subscription Box: PupJoy**
– For variety, Business Insider recommends PupJoy’s subscription box which delivers curated toys and treats each month【313949563718415†screenshot】. Boxes can be customised based on your dog’s size and chewing style.
Other notable mentions include the Goughnuts Black Ring for aggressive chewers, the West Paw Zogoflex Toppl for puppies【555013863421732†screenshot】, and the Outward Hound Hide-a-Squirrel for interactive play【313949563718415†screenshot】. Choosing the right mix of toys ensures your pet stays engaged and stimulated.
**Shop our recommended toys**
Below we’ve embedded a live Amazon feed featuring popular dog toys. Products are updated automatically through our affiliate partnership. If you make a purchase, we may receive a small commission at no extra cost to you.
HONEY CARE All-Absorb A26 Male Dog Wrap, 50 Count, Small
$17.29 (as of February 12, 2026 10:23 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Minties Dog Dental Bone Treats, Tiny/Small Dental Dog Treats, 16 Ounces, Cleans Teeth, Fight Bad Breath, Removes Plaque and Tartar, 40 Count
$9.94 (as of February 12, 2026 10:23 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Milk-Bone Mini's Flavor Snacks Dog Treats, 36 Ounce
$11.47 (as of February 12, 2026 10:23 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Fresh Step Clumping Cat Litter, Multi-Cat, Long Lasting Odor Control Kitty Litter with Activated Charcoal, Low Dust Formula, 14 lb
$9.54 (as of February 12, 2026 10:23 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)